The Care Show is a key event for the health and social care sector. Day One began with excitement, drawing leaders and innovators from the field. Attendees from across CCS filled the NEC Birmingham venue, eager for a day of learning and networking.
The event featured a lineup of speakers sharing valuable insights about health and social care. Tobi Alli-Usman, Managing Director of Prosperwell, opened the day with a strong presentation. He was joined by Debbie Harris, Will Blackwell, Mark Walford, and Lisa Werthmann. They discussed how to “Maximize Your Online Directories to Win New Customers & Build Trust,” emphasising the importance of a solid online presence to generate leads.
Next, a panel titled “Secrets for Success: Sales and Marketing Tactics” engaged the audience. It included Carl Roberts, Lisa Vile, Vicki Pickering, Stephanie Bowie, and David Martins. Their insights provided guidance on effective marketing strategies for care homes and the lead up to launching new businesses.
The day continued with Ian Parker and Michael Feeney discussing “Ensuring Brand Promise in a Feedback-First World.” They highlighted the need for a strong brand reputation in today’s fast-paced feedback environment.
Environmental sustainability also featured prominently. Laurie Monaghan led a discussion with Claire Johnsen, Hannah Montgomery, Alice Lovatt, and Debbie Harris on “Make Care Sustainable.” They stressed the importance of eco-friendly practices in the care industry.
An engaging session on “Menopause Matters” featured Angela Boxall and Diane Danzebrink. They addressed the often-overlooked effects of menopause on caregivers and clients, advocating for greater awareness and support.
The day concluded with a keynote speech from Stephen Kinnock, the Minister of State for Care. He reaffirmed the government’s commitment to supporting the sector and shared plans to enhance care services nationwide.
With Day One setting a positive tone, everyone looks forward to Day Two, promising more learning and innovative ideas. Stay tuned for updates as The Care Show continues to shape the future of health and social care.
